Okay, so if anybody asks -- you know your RevenueWell email messages are 100% CAN-SPAM compliant, right? Here are some high points for you to remember:
That said, there's a fair amount of customization you can do to your automatic communications and prebuilt custom campaigns -- so you need to make sure you do it in a way that doesn't make you look like a spammer to spam filters.
One of the first things spam filters look at is your email message's subject line. Specifically, they're looking for words that spammers often use to lure the unsuspecting reader into opening their message. Now, we know many of these will seem enticing and even true as far as your campaign is concerned. But believe us, avoiding the following words in the email message subject of your campaign will increase the chance that it'll land in your patients' inbox:
1. 100% satisfied
2. 50% off
3. Affordable
4. Amazing
5. Avoid
6. Best price
7. Collect
8. Cost/ No cost
9. Compare
10. Credit
11. Discount
12. Easy Terms
13. For You/ Your Family
14. Friend
15. Get
16. Guarantee
17. Herbal
18. Hidden
19. Limited Time Offer
20. Lose
21. Offer
22. One time/ One-time
23. Only
24. Open
25. Price
26. Remove/ Removes
27. Save $
28. Stop
29. Teen
30. Win/ Winner
Some additional tips:
Many spam filters are getting smart about analyzing the content of your message in addition to the subject line to see that your offer/email is actually legit - but many internet service providers aren't there yet. Using the above guidelines will help you get a better return out of your campaigns. Happy marketing.