Action required: New regulations around text messages

New regulations from The Campaign Registry are being rolled out to continue protecting consumers from getting spam text messages. This requires us and the mobile carriers we partner with to adjust the structure of how text messages are going out to comply with the new 10DLC regulations. With these regulations, there will be more transparency around who is sending the messages and what messaging is being sent.

All North American businesses that use text messaging to communicate with their customers must register their business . You can update your information here.

If you don’t provide this information, then the Campaign Registry and mobile carriers will flag any texts you send to patients as spam and block them from being delivered.

Keep reading for more details and resources around these latest requirements.

‍FAQ's regarding The Campaign Registry's new text messaging regulations

What is A2P 10DLC?

‍Application-to-person (A2P) messaging allows businesses to send text messages via a standard 10-digit long code (10DLC) phone number. 10DLC is the new standard for A2P messaging to help ensure a more consistent and reliable communication channel. ‍

‍Why is this happening?

Chances are you’ve received spam text messages from unknown numbers. It can be annoying and unnerving to be inundated with messages you didn’t ask for.

The new A2P 10DLC regulations help to combat spam text messages and provide you credibility and trust as a dental practice. These measures protect consumers (your patients and you) from receiving unsolicited texts, maintain the quality of this essential communication channel, and improve message deliverability.

‍What do I have to do?

You’ll have to provide the following information to validate your business identity. Please visit the Text Message Verification page under Settings to submit this information.

Legal Business Name
Physical Address
Address 1
Address 2
City
State
Postal Code
Business Type (Sole Proprietorship/Partnership/Corporation /Co-Operative/LLC/Non-Profit)
Business Registration Number/Tax ID (9-digit EIN)
Website

Additionally, you will need to provide point of contact information.

Name
Email
Title
Business Phone Number
Job Position (Director/VP/GM/General Counsel/CEO/CFO)

How do I find my tax ID/9-digit EIN?

Check a previously filed tax return for your practice. The EIN should be on there.
Locate the confirmation email, fax, or letter you received from the IRS when you applied for the EIN.
Contact your bank if you used your EIN to open a bank account or applied for a state or local business license. They’ll be able to provide your EIN.
Contact the IRS and ask that they provide your EIN by calling the Business and Specialty Tax Line at 800-829-4933. Note that they’ll give you the number if you’re the person who is authorized to receive it, like the proprietor or business partner. ‍

What happens if I don’t update my information?

If you’re unable to provide this information, then the Campaign Registry and mobile carriers will block any text messages you send to patients from our platform.