Practice Management Brief: How to Drive Case Acceptance Across Your DSO

October 11, 2022

If you have locations that are struggling to drive treatment acceptance, it may be time to consider a new approach. It’s time to shift the mindset around selling treatments across your locations.

In this brand-new practice management brief, Janet Hagerman, practice management expert and former corporate dental hygiene director for a 150+ location DSO, shares three rules for selling dentistry to improve case acceptance and ultimately, increase revenue.

Improve treatment acceptance
Increase revenue accross locations
Build patient trust

Change your approach

How to view the patient-practice relationship in a new way

The art of selling

How to present treatments in ways that patients connect with

Communication congruence and consistency

How to establish trust with patients and move them to action

Don’t forget the phone

How to use a dental phone system for more impactful patient conversations

Logistics is what we’re trained to do. We think in millimeters. We need to learn the emotional side of decision-making, and we have to find simple, quick and easy ways to discover those emotional motivators.

- Janet Hagerman, practice management expert

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